Dance has always been a popular niche on TikTok. Every day, when you scroll through TikTok, you will see plenty of TikTok dances. Therefore, brands create their marketing campaign with TikTok dances.
Ray-Ban launched the #RayBanElevatorDance challenge to promote their products. The challenge only requires energetic paces and Ray-Ban glasses. 2.2M users have participated in the campaign with the content has got 16.5B views. It’s a huge success!
If you want to spread words about your brand on TikTok, you should care about TikTok dances! Assuming that you launch a dance challenge, you should make it easy to participate.